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Media Formats

About

OOH formats fall into four major categories. Download an overview of OOH’s versatile mix of formats.

Number of OOH Displays
Standard OOH Media Formats

Billboards

Standardized large-format advertising displays intended for viewing
from extended distances, generally more than 50 feet.

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Bulletins

Bulletins (or billboards) are the largest and among the most impactful standard-sized OOH media formats.
Digital Bulletins

Digital bulletins offer static messages that rotate every few seconds with typically six to eight advertisers sharing the same location.
Junior Posters

Junior posters are located mainly in urban neighborhoods and on smaller roads. 
Posters

Posters are located chiefly in commercial and industrial areas on major local roads. 
Spectaculars

Spectaculars are large, custom structures designed to attract attention with neon tubing, fiber optics, video screens, and dynamic digital graphics.
Wall Murals

Wall murals are advertisements painted directly on building surfaces or printed on pressure-sensitive vinyl and attached to walls.

Street Furniture

Advertising displays, many that provide a public amenity, positioned in close proximity to pedestrians and shoppers for eye-level viewing, or at curbside to influence vehicular traffic.

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Bicycles and Bicycle Racks

Shared bikes are a means of public transportation, using bicycle networks to facilitate fast and easy transportation access for individuals. 
Bus Benches

Bus shelter panels offer uncluttered showcases for advertising, mounted (usually two per shelter) in glass, backlit frames. 
Bus Shelters

Bus shelter panels offer uncluttered showcases for advertising, mounted (usually two per shelter) in glass, backlit frames.
Kiosks

Available as free-standing information, telephone, or public-service kiosks.
Newsstands and Newsracks

Displays are affixed to a permanent newsstand and news rack structures.

In Store Advertising

In-store displays in supermarkets, drugstores, or convenience stores include shopping cart panels, aisle displays, digital screens, clocks, floor graphics, and backlit displays.
Pedestrian Panels

Shared bikes are a means of public transportation, using bicycle networks to facilitate fast and easy transportation access for individuals. 
Shopping Malls

Shopping mall displays are located at entrances, anchor stores, escalators, food courts, and other high traffic areas in a mall as kiosks, wall-mounted, and free-standing displays.

Transit

Advertising displays affixed to moving vehicles or positioned in the common areas of transit stations, terminals and airports. Advertising displays affixed to moving vehicles or positioned in the common areas of transit stations, terminals, and airports.
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Airborne

Airborne displays are large-format advertising panels in various shapes and sizes towed by aircraft over areas of concentrated population
Airport

Airport advertising is available in a variety of formats. Interior displays can be freestanding or affixed to terminal walls, windows, columns, ceilings, or floors.
Buses – Interior

Interior bus cards are positioned in frames above passenger seats. Some markets offer backlit panels. In some systems, a single advertiser can purchase all of the cards on a vehicle to create a ‘branded bus’.
Fully Wrapped Buses

A fully wrapped bus describes the technique whereby a bus is entirely covered by a full-color advertising design.
King-Size Bus Posters

The king size bus poster is an exterior display which may appear on either side of the bus.
Mobile Billboards

Mobile billboard (truck-mounted) displays are poster panels affixed to aerodynamically-designed vehicles (generally poster size). 
Queen-Size Bus Posters

The queen size bus poster is an exterior display which usually appears on the curb side of the bus.
Rail Systems & Subways

Subways and rapid transit systems offer a variety of advertising opportunities. 
Taxicabs

Taxi advertising is a medium with high levels of recall, reaching a local, business, and tourist audience en route to and from airports, hotels, convention centers, sporting events, shopping centers and restaurants.
Truckside & Fleet Displays

Truckside ads use adhesive films or vinyl banners on special frames attached to the sides or rear of trucks on metropolitan or Interstate routes.

Place-Based OOH

Just about anything you could imagine. New products are constantly being developed.
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Arena & Stadium Advertising

Arena and stadium advertising targets a captive audience, offering guaranteed reach, strong visibility, large impressions, and potential TV exposure.
Cinema

Cinema offers targeted marketing in a unique setting with an attentive audience, multiple touchpoints, and options for engaging pre-shows or lobby displays.
Gas Station Advertising

Digital screens on gas pumps are sometimes available in select markets. Digital screens positioned on the top of gas pumps are also available in some markets.
Marine Vessels

Enormous sails or spinnakers, both working and ornamental, attached to marine vessels of various sizes and dimensions.
Place-Based Advertising

Place based displays encompass a wide variety of formats that are specially located where particular groups congregate for a variety of purposes
Place-Based Digital Networks

A broad category, this section provides information on some common formats. 
Projections

Projection media presents enormous displays outside or inside commercial venues. 

Published: September 12, 2022